26th edition of AU CŒUR DE LA MODE
Saturday November 6 and Sunday November 7, 2010 at Montreal’s Palais des Congrès
The Farha Foundation celebrated its 25th edition of AU CŒUR DE LA MODE, Quebec’s largest fashion fundraising event. More than 3,500 people took part in the semi-annual event, shopping for a cause at the Palais des congrès de Montréal.
To mark the occasion, more than 60 designers, importers and retailers joined forces to sell their latest collections at discounts of 50% or more. With 25% of profits going directly to the Farha Foundation to help the over 20,000 men, women and children in Quebec living with HIV/AIDS, the sale raised a total of $375,000.
Based on the great turnout during the last edition, the Farha Foundation has decided to keep this event spread over two days, letting all have the opportunity to go shopping on Saturday and Sunday!
TV host and culture reporter Valérie Simard also made a valuable contribution by serving as official spokesperson for this edition of AU CŒUR DE LA MODE. As an added bonus, VIP guests were treated with the opportunity to meet and shop with Simard in addition to the pre-shopping advantage they enjoyed.
The Farha Foundation would like to extend a warm thank you to the continuing and essential support of the almost 600 volunteers that made AU CŒUR DE LA MODE possible as well as the events devoted sponsors: Astral Media, CTV, Clin d’œil, Equinoxe Graphiques, Fugues, Isolée.Net, La Presse, Sofitel Luxury Hotels, Metromedia Plus, Studio 4fun, Valérie Photographie, Virgin Radio and Zenergy Communications.
If you are a designer, manufactruer, importer or store owner and would like to participate in the November edition of AU COEUR DE LA MODE please email l.valade@farha.qc.ca for more information.
The proceeds of AU CŒUR DE LA MODE assists the Farha Foundation to continue to help the more than 20,000 men, women and children living with HIV and AIDS in Quebec.
